Technology

AI-Powered Product Launch Campaign

Client: Regional SaaS Scale-up

A full launch campaign: hero film, 40+ social cutdowns and localised variants: produced with AI video pipelines in three weeks instead of three months.

AI-Powered Product Launch Campaign

The Challenge

The client was launching a flagship product across four Southeast Asian markets simultaneously, with a launch window of under a month and a creative budget sized for one market, not four.

Our Approach

Augmify built a text-to-video and image-to-video pipeline around the brand kit, generated and graded a cinematic hero film, then programmatically produced platform-native cutdowns and language variants for TikTok, Reels, Shorts and LinkedIn: every asset passing a human creative review gate.

Results

3.2x more creative variants shipped than the original plan

67% lower production cost per asset versus traditional shoot

41% higher view-through rate on AI-personalised cutdowns

AI Video Product Launch Multi-market

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