Food & Beverage

Short-Form Content Engine for F&B

Client: Singapore F&B Group

An always-on short-form video engine feeding TikTok and Reels for a multi-outlet F&B brand: weekly drops, seasonal menus, zero shoot days after month one.

Short-Form Content Engine for F&B

The Challenge

Five outlets, weekly menu promotions and a content team of one. Traditional production could not keep pace, and engagement was decaying as feeds went stale.

Our Approach

We shot a single foundation library of dishes and interiors, then used image-to-video generation, AI motion design and template-driven editing on the Augmify platform to publish twelve fresh short-form assets per week: each localised per outlet and tested against two creative hooks.

Results

12 assets published weekly from a single shoot day

2.8x increase in TikTok engagement rate in 90 days

58% of new outlet bookings attributed to short-form content

Short-form F&B Always-on

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