The Challenge
Every campaign asset required manual compliance review and per-market adaptation, adding two to three weeks of cycle time and creating an approval backlog that throttled the entire marketing calendar.
Our Approach
Augmify implemented a RAG-grounded review assistant trained on the group's compliance manuals, paired with AI agents that pre-localised copy and routed exceptions to human reviewers. The stack shipped with audit logging, evaluation dashboards and SRE-grade observability from day one.
Results
74% of assets cleared first-pass automated review
Campaign cycle time cut from 19 days to 6 days
S$1.1M annualised savings in review and adaptation effort
