The Challenge
A nationwide initiative needed digital touchpoints that felt personal rather than institutional, and that made contributing a memory as easy for a retiree as for a student.
Our Approach
We designed and built interactive web experiences around the campaign, focusing on simple contribution flows, storytelling-first presentation and accessibility across devices and age groups.
Results
Shipped for a high-visibility national campaign on a fixed public deadline
Contribution flows usable across generations and devices
Part of a long-running client relationship with Singapore's public institutions
